everard landscaping services

rebrand

Chris came to MAD after deciding to rebrand his landscaping business in order to attract more upper market clientele. We had produced some previous work for his old branding, and was excited to hear he wanted us to create the designs that would take his business to the next level.

We came up with a great minimal design with a clean, easy to read font to ensure the modern look he was after. The bright greens add great colour to the elegant leaf icon which is formed from an uppercase E. The logo lends itself to be adapted across various shapes to allow for versatility in its reproduction.

For his new business cards we went with a crisp look of the black background, with the ELS only reproduced as a spot laminate, which adds a great subtle look to contrast the bright green. The rear of the card is easy to read and straight to the point, with a nice watermark of the icon to help enforce his new look. The email flash completes the rebranding package, which has since been updated to include the MLSA logo.