northfield veterinary clinic

rebrand

The clinic’s new owners wanted to make a visual impression on their new venture with a complete rebranding, including a practical design to aid their property facelift, with a modern and welcoming feel.

The animal icons we used are a step away from the traditional veterinary shapes. They also bring versatility when used in creating further branding collateral, whilst being recognisable enough to still be associated with the clinic when not in the finished logo layout. Combined with the simple font the rebranded logo has an open feel, and after working closely with the client to carefully to select the contrasting colour scheme, it will remain in trend taking them into the future. The overall shape is a cross to represent the medical aide and committed care provided by the clinic to their clients.

We simplified the front of the business card with a more casual version of the logo, with a spot varnish to really emphasise these new icons, and a colourful background to grab attention. On the rear is the formal logo with the easy to read contact information, all on a thick 420GSM card. The office paperwork again combines the casual layout of the icons with the formal logo in a subtle, tasteful result, that doesn’t detract from the potential text’s readability.

At their premises we decided to re-face their existing large V sign and light box panels, after the clients themselves had repainted the clinic in their new branding colours.

With more projects in motion watch this space for additional content.